Pricing Your Home Right: Why the First Two Weeks Matter Most

by Chad Novotny

Short answer: your home gets the most attention in its first couple of weeks on the market. Price it right then, and you give yourself the best shot at your best offer.

Why the first two weeks matter

Buyers who are actively looking have saved searches and alerts. When a new listing hits, they see it right away. If it's priced right, they come look. If it's priced high, they skip it, and they don't always come back after a price cut.

"Can't we start high and come down?"

I hear this a lot, and I get it. Nobody wants to leave money on the table. Here's the honest answer:

  • A price that's too high can make a nice home look overpriced next to the competition.
  • The longer a home sits, the more buyers wonder what's wrong with it.
  • After a couple of price cuts, you can end up below where you'd have landed if you'd priced it right from the start.

How I set a price

  • Recent sales that actually match your home, not a citywide average.
  • What's for sale right now, because that's your competition.
  • Condition and updates, adjusted honestly.

Then I'll show you the range and my reasoning, and you make the call. It's your home and your decision.

No pressure. Reach out whenever you're ready, and I'd be happy to help.

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